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Gretchen Littlefield

Gretchen Littlefield

Gretchen Littlefield

President - Infogroup Data Solutions

As President, Gretchen Littlefield is responsible for the overall management, strategic planning and growth of the organization. Gretchen has grown the media strategy group with the vision of helping marketers acquire customers with higher value and loyalty through data-driven campaigns.

Infogroup Media Solutions is focused on smart, integrated customer acquisition and strategic planning across all major industry sectors, including retail, nonprofit, publishing, consumer, business and technology. Under her direction, the group has experienced rapid growth with innovative products that are vertical focused, such as Apogee, Sapphire, Audience Xchange, and Prospector.
    
Prior to joining Infogroup, she launched the fundraising program for a national organization which raised over $80 million in two years.  She also served as a Director in one of the nation's leading direct response marketing agencies.

In 2009, she was named a Rising Star by Marketing Edge, the educational foundation of The Direct Marketing Association. She is currently Co-Chair of Marketing Edge and Co-Chair of the Direct Marketing Association’s Nonprofit Federation.

Gretchen holds a Bachelor of Arts degree in Political Science from Trinity University, Washington, D.C.