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Mike Mayhew

Mike Mayhew

Mike Mayhew

Senior Vice President - B2B Media Management

As Senior Vice President of B2B Media Management, Mike Mayhew is responsible for overseeing the day-to-day sales, new business development and list owner relationship efforts in the business-to-business list management services group. 

Mike began his direct marketing career in 1986 with Infogroup where his experience spans across a number of marketing disciplines including B2C list management, cooperative/private database marketing, digital marketing and list brokerage. Mike’s background also includes past positions with Lycos as the Director of Database Management where he oversaw the sales, marketing and management of their numerous email and postal list portal products.

Today, Mike is responsible for maximizing the revenue for Infogroup database owner clients by monetizing their customer data assets.  Those clients span a diverse portfolio and vertical markets including B2B publishing/media, technology, professional memberships/associations, seminars/training, business merchandise/catalogers, and various Internet generated data providers. Other responsibilities include the sales execution for a number of Infogroup proprietary database products. Over a 28 year span, Mike has had direct account management dealings with some of the largest B2B marketers and brands in the country.