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Case Studies

Driving Online Customer Acquisition through a Multichannel Approach

A prominent multinational etailer of electronic components approached Infogroup Media Solutions in April of 2015 looking to drive new customer acquisition through a multichannel approach. The client was previously working with a well-known competitor to run multichannel acquisition campaigns but was seeing mediocre results.

Marketing Genetics Helps Multi Co-op User Increase Response Rates 3-12%

A high volume direct mailer that participates in numerous data cooperatives was in need of additional mail prospects. The client has several niche product line offerings and a business that is dependent upon direct response data. The client was concerned that new names would not be found due to their participation in all major cooperative databases.

Catalog Company Achieves 15% Above Margin with Marketing Genetics

A national catalog company that sells clothing, electronics, shoes, tools, toys, health and beauty merchandise on a payment plan was looking to expand its buyer base through direct mail analytics using house credit payment options.

Healthcare Company Increases Customer Database by 17%

Our client was looking to improve list processing, understand their customers, and run improved acquisition campaigns. Infogroup Media Solutions was able to help.

New Insert Media Client Sees 10% Increase in PIP & BI Revenue Plus $200,000 in New Sampling Program

Cataloger felt that previous manager was not maximizing their potential insert revenue and was looking to move their package insert and catalog blow-in programs under Infogroup's Insert Media management.

Multi-Title Cataloger Sees $1,300,000 in Increased Revenue through Insert Media

Client was hesitant to open a catalog blow-in program due to concerns about the third-party inserts impacting sales within their book. At the recommendation of the Insert Media team, they agreed to a test of the blow-in program.

Catalog PIP Reaches 100% Fill within the First 2 Quarters

After working with a client on two blow-in programs and successfully increasing their revenue, the Infogroup Insert Media team recommended the client consider relaunching a PIP program which had been off the market for two years, due to internal issues. The client agreed. 

Package Insert Program Doubles Revenue

Client wanted to develop an additonal revenue stream from the insert channel and looked to Infogroup's Insert Media team to make it happen.

Nonprofit Client Sees a 100% Increase in Average Donation with Marketing Genetics

A national nonprofit client promoting the preservation of military history was looking to raise funds to complete its heritage center and museum.

Insurance Company Attains 15% Increase in Response with Marketing Genetics

A national insurance company that sells senior life insurance, disability insurance, Medicare supplement insurance, critical illness insurance, and long term care insurance as well as a host of annuities and investment options was looking for fresh direct mail leads for their yearly campaigns for a variety of insurance offers.