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New Insert Media Programs - Magic Cabin & Reuseit PIPs

Infogroup Media Solutions Insert Media Division is pleased to announce two brand new insert programs: Magic Cabin Package Insert Program and Reuseit Package Insert Program.

These two new-to-market package insert programs are part of the Madison Brands family that also includes Plow & Hearth, HearthSong, and Wind & Weather.

Magic Cabin Package Insert Program – 82,000 Annual Packages
The Magic Cabin catalog offers an enchanting collection of toys that stimulate a child's imagination and creative play. The catalog includes everything from all-natural, heirloom-quality dolls, arts and crafts, outdoor toys and games, to puzzles and old fashioned toys that encourage creativity in babies, toddlers, and kids of all ages.

Consumers are mostly female (88%) and have an average age of 40. Their children range in age from newborn to 12 years old. Buyers purchase online (85%) and have a household income of $100,000.


Reuseit.com Package Insert Program – 30,500 Annual Packages
Formerly known as ReusableBags.com, Reuseit.com offers a wide and varied line of reusable, eco-friendly products for many purposes. Products include drinkware and bottles, containers to pack lunches and meals, food preparation and storage containers as well as napkins, utensils and dinnerware. Green cleaning alternatives and products, items for the garden, and pet products are available as well. This is a true web-only retailer.

Reuseit.com consumers range in age from 35 to 50 and have household incomes of $75,000+. These customers are mostly female and they purchase online.

For more information on these files, contact Paddy Upton at 402.836.5170.