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Infogroup launches mGen -- a data-driven programmatic digital marketing solution

Omaha, NEB. (July 6, 2017) – Infogroup, the leading business and consumer data provider today announced the launch of mGen, its Marketing Genetics solution, for improved customer acquisition, retargeting and reactivation. 
 
Infogroup’s Marketing Genetics is a powerful marketing database built on transactional data from 75+ million U.S. households. Available for both display and Facebook custom audience creation, Marketing Genetics data provides marketers with the ability to target top prospects based on buying histories, consumer behavior, and location. 
 
Previously, marketers could use the Marketing Genetics solution to acquire new customers only via direct mail. Now, marketers can gain deeper insights into consumer purchase behavior using robust, accurate and recent purchasing behavior to acquire and reactivate customer segments digitally. This deep transactional history is now accessible for online customer acquisition purposes, such as display advertising online and mobile. 
 
“We are ensuring we continue to craft innovative solutions that meet the individual needs of our client base,” said Gretchen Littlefield, president of Infogroup Data Solutions. “By bringing our Marketing Genetics capabilities to the digital landscape, we deliver on our clients’ wants and needs in a way that compliments what they’re already doing offline to reach their customers.  With all the viewing options today, clients are challenged in reaching customers in this fragmented marketplace; mGen is the beginning of Infogroup’s investment towards enabling our clients’ cross-screen targeting, acquisition and retention needs.”
 
By creating a more complete picture of customers and their purchase history, Marketing Genetics can also help marketers recognize new upsell or cross-sell opportunities and reactivate accounts. 
 
“Marketing Genetics delivers the crucial insights marketers need to know about their current customers, as well as prospects,” said Michael Iaccarino, CEO and chairman of Infogroup. “We pride ourselves on being experts when it comes to providing marketers with data solutions that fit their individual business needs.”
 
Infogroup Marketing Genetics data is now available in every major DMP including BlueKai/Oracle, Adobe, Exelate/Nielsen, Neustar’s Platform One and more. To learn more about Infogroup, please visit www.infogroup.com.
 
About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients.