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eBooks & White Papers

Creating a Strong Multichannel Strategy

An optimized multichannel strategy can help you unlock insights across various channels, giving you the opportunity to reach the right customers at the right moment. This whitepaper will highlight why an integrated multichannel strategy is important and how optimizing it can lead to long-term marketing success.

Strategies for Choosing Top-Performing Prospecting Lists

With so many different prospecting lists available, choosing the correct data can be a daunting task. This eBook simplifies the approach to selecting the right prospecting list for your marketing efforts. The eBook will help you identify the best lists, how to test them and how to simplify the process by working with a qualified list broker.

The Value of Transactional Co-op Data

Transactional data is key to targeting the right prospects at the right time.This whitepaper will look at the best ways to put transactional data to work for you.

Intregrated Marketing: How to Get More Mileage Out of Your Marketing Budget

Keeping on top of your marketing budget is key in today’s economic climate.This whitepaper will show you how to stay abreast of techniques and strategies that maximize your ROI.

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