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eBooks & White Papers

Beyond the Email Blast: Revitalizing B2B Email Marketing

Email is firmly established as an indispensable part of B2B marketing. It is one of the most effective, efficient ways to gain new leads. But as every marketer knows, email has its drawbacks. The deluge of electronic messages one gets on a daily basis can often be unmanageable and email fatigue can quickly set in. This eBook highlights simple ways to avoid the dreaded “unsubscribe” by improving the health of your email list, incorporating advanced targeting techniques, responding to feedback instantly, and much more. 

Making Your Data Pay: 5 Keys To Building A Successful Multichannel Marketing Strategy

Savvy marketers know that success in today’s competitive marketplace comes from an effective multichannel strategy that is driven by the right data. However, the current proliferation of digital channels has led to a never-before-seen increase in data collection. This eBook highlights some simple steps marketers can take to make sense of these bits & bytes of data and then build successful multichannel campaigns.

Email Marketing: Optimization Takes Personalization

In today’s rapidly evolving digital world, email marketing is no longer a straightforward process. As consumer attention spans shorten and digital purchase options multiply, it is crucial that your email marketing strategy stays relevant. This whitepaper will highlight all aspects of email marketing for the modern marketer including optimization, personalization and much more.

Database Marketing: Collecting Data vs. Making Data-Driven Decisions

Smart marketers know that data-driven marketing is key to personalized and efficient marketing. This whitepaper will highlight how to transform data into insight, importance of data hygiene and nuances of the multichannel environment.

Creating a Strong Multichannel Strategy

An optimized multichannel strategy can help you unlock insights across various channels, giving you the opportunity to reach the right customers at the right moment. This whitepaper will highlight why an integrated multichannel strategy is important and how optimizing it can lead to long-term marketing success.

Strategies for Choosing Top-Performing Prospecting Lists

With so many different prospecting lists available, choosing the correct data can be a daunting task. This eBook simplifies the approach to selecting the right prospecting list for your marketing efforts. The eBook will help you identify the best lists, how to test them and how to simplify the process by working with a qualified list broker.

The Value of Transactional Co-op Data

Transactional data is key to targeting the right prospects at the right time.This whitepaper will look at the best ways to put transactional data to work for you.

Intregrated Marketing: How to Get More Mileage Out of Your Marketing Budget

Keeping on top of your marketing budget is key in today’s economic climate.This whitepaper will show you how to stay abreast of techniques and strategies that maximize your ROI.

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