- Marketing Strategy
- List Management
- Email Marketing
- Digital Marketing
- Insert Media
- Lead Generation
- Data Processing and Database Creation
- Why Choose Us
We deliver data-driven results for our business, consumer and nonprofit clients with the very best data, technology, marketing resources, and list strategies.
- What Are Your Needs
Are you a B2B, B2C, or nonprofit organization?
Acquire prospects, retain customers, and discover untapped revenue sources through email and multichannel marketing solutions and strategies.
- What We Do
We provide multichannel marketing strategies through powerful, accurate data that drives results, maximizes your company's ROI, profitability, and revenue generation.
- B2B Data Solutions
Leverage the best available data sources and sophisticated analytic tools to boost your B2B lead generation and sales.
- B2C Data Solutions
Connect and engage with your most valuable audience of prospects—highly qualified and targeted for your business sales and success.
- SEARCH DATA CARDS
PLEASE SELECT from the options on the right.
Find Your Best Prospects Here!
We have what you need—Postal, Email & Multichannel Quality Data – Quality Lists
Your marketing toolbox with everything you need for strategic planning, action, and success.
Stay ahead of the competition and on the cutting edge of the industry with the latest news and resources from Infogroup Media Solutions.
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Data Processing and Database Creation - Merge/Purge
Merging and Purging Services from Infogroup
With experience that crosses decades, Infogroup Media Solutions has a detailed understanding of the optimal approach to evaluating, matching, enhancing and integrating various sources of customer information:
- House Lists
- Rental Lists
- Specialty Files
- Suppression Lists
- Previous Order Lists
Whether you have duplicates in your database, or would like to merge separate database files, we’ll find, update and supply you with the best and most complete records possible.
Duplicate records in your customer database are a waste of printing, postage and effort. Infogroup Media Solutions’ merge/purge services will help you reduce marketing costs and increase the overall effectiveness of your marketing campaigns by:
- Standardizing current data
- Creating one clean file for your lettershop/printer
- Identifying duplication within all your database files
- Combining lists from several sources
Infogroup Media Solutions uses a multi-step process: from examining and sorting each record; identifying the duplicates; then selecting the best record. Our proprietary merge/purge system uses integrated matching logic to identify consumer-to-consumer, business-to-business and consumer-to-business matches.
Key Features & Benefits of Infogroup Media Solutions’ Merge/Purge Service:
- We examine every name and address component in every record, which enables the system to minimize overkill (elimination of too many duplicates) and underkill (when many duplicates are missed).
- We use a scoring method, based on the completeness and accuracy of the name and address information, to select the “best address.” This provides for the most deliverable record for mailing purposes.
- Proprietary merge/purge algorithms and logic can be customized to match your business needs.
- Elimination of duplicates may be performed at the individual and household level for consumer lists and contact names for business lists in a single pass.
- Infogroup Targeting Solutions’ merge/purge system can process as many as 9,999 lists in one project. This benefits marketers who need to create sub-segments of lists for tracking and match-backs or for reporting matches to previously mailed segments.
- Extensive analytical reports offer details on the entire merge/purge process.
Our proprietary processes can allow your company to manage its marketing strategy more effectively and can save you time and money in your promotional efforts.
Infogroup Media Solutions
1020 East 1st Street
Papillion, NE 68046
- What Are Your Needs